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News analysis

22nd Century launches partner-branded VLN products and rebrands its own line

Written by || 21st May 2025 || News analysis | Financial results | Major brands | GeographiesNorth America United States

US-based 22nd Century Group has secured new opportunities to drive volume across its VLN brand very-low-nicotine cigarette products.

While presenting its first-quarter results, the company said it is launching two partner-branded VLN products – both for chains with substantial retail store counts.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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