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News analysis

22nd Century set to fully launch VLN in South Korea after lessons learned in trial

Written by || 10th July 2024 || News analysis | Major brands | Marketing and retailing | GeographiesAsia Europe Japan North America South Korea Switzerland United States

US-based 22nd Century will move to a full roll out of its VLN brand very-low-nicotine cigarette products in the South Korean market.

The company had previously launched a limited trial run as one of its first international forays, alongside moves into Switzerland and Japan.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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