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News analysis

Japan hits Philip Morris with record $5.1m fine for misleading Iqos ads

Written by || 7th July 2020 || News analysis | Heated tobacco | Iqos | Major brands | GeographiesAsia Japan

The Japanese Consumer Affairs Agency has imposed a fine of JPY552m ($5.1m) on Philip Morris Japan (PMJ) for misleading advertising of Iqos when discounts were extended beyond the allotted date...
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This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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