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News analysis

Doing better than expected – VLN ready to expand way beyond Chicago trial

Written by || 10th August 2022 || News analysis | GeographiesColorado Illinois North America United States

22nd Century Group has announced that its very low nicotine (VLN) cigarettes pilot in Chicago is exceeding expectations, leading the company to accelerate its launch plans.

The company is testing targeted offers to adult smokers at more than 150 Circle K stores in the Chicago area and now proposes to take VLN into the Colorado market in September.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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