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News analysis

F1 Velo sponsorship in the Netherlands: is McLaren pulling a fast one?

Written by || 23rd August 2023 || News analysis | Enforcement | Marketing and retailing | Regulation and legislation | Snus | GeographiesEurope Netherlands

Health organisations in the Netherlands are protesting against promotion of the nicotine pouch brand Velo by the UK’s McLaren Formula 1 team.

They object to Velo branding being used on a McLaren promotional tour and on the team’s cars in races held in the country, given that the sale of nicotine pouches above a certain strength is illegal in the Netherlands.

However, the Dutch advertising regulator has rejected the complaint, saying that it is not the appropriate body to judge the issue.

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Tiziana Cauli

Senior reporter/health & science editor
Tiziana is an Italian journalist from Sardinia. She has worked for both international and local media in Italy, South Africa, France, Spain, the UK, Lebanon and Belgium. She also worked as a communications manager for several international NGOs in the humanitarian sector. Tiziana holds a degree in Political Science and a PhD in African Studies from the University of Cagliari and she’s a graduate of the Carlo De Martino school of journalism in Milan.

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