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News analysis

Halt of Zyn online sales: PMI likely using caution due to scrutiny of DC flavour ban

Written by || 1st July 2024 || News analysis | Enforcement | Flavours | Major brands | Marketing and retailing | Modern oral | Regulation and legislation | GeographiesNorth America United States

Philip Morris International (PMI) recently suspended online sales of its nicotine pouch brand Zyn in the US. This is likely a precautionary measure in response to the legal scrutiny surrounding the sale of flavoured nicotine products, according to legal experts, who also said the sales may have been “inadvertent” and the result of third-party error.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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