Nicotine pouch markets in Latin American have experienced considerable activity during the first half of 2024. Some of these markets are still undeveloped in terms of product awareness and availability, and although there is a lack of significant oral tobacco consumption and current policies in place are restrictive, there are some countries that are showing signs of regulating nicotine pouches. Still, the region brings some challenges for brands planning to enter these markets.
This report covers 16 markets, with a specific focus on a smaller selection, with the aim of understanding the current and future perspectives of the region.