US FDA allows marketing of Zyn nicotine pouches and flavours other than tobacco

The US Food and Drug Administration (FDA) has authorised the marketing of 20 Zyn nicotine pouch products, marking the first time the agency has approved such products through its rigorous premarket tobacco product application (PMTA) process.

This landmark decision includes flavoured options beyond tobacco, mint and menthol – such as chill, cinnamon, citrus and coffee – and allows for two nicotine strengths (3 mg and 6 mg).

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