Philip Morris International (PMI) raised its prices for heated tobacco products (HTPs) several times in Egypt last year, following a similar trend from 2023 that is likely to continue in 2025.
After British American Tobacco (BAT) exited the Egyptian market in 2022, PMI became the sole major tobacco player, giving it greater flexibility in its pricing strategy.
In 2024, the company increased prices twice for heated tobacco, first on 11th February and then on 7th November, and three times for regular tobacco, on 11th February, 22nd April and 7th November.
