Romania: heated tobacco and herbal heated product regulation, August 2025

In Romania, a heated tobacco product is defined by the legal framework as a “new tobacco product that is heated to produce an emission that contains nicotine and other chemicals, which is then inhaled by the user and which, depending on its characteristics, is a tobacco product that does not burn or a tobacco product for smoking”. It is also classified as a “smokeless novel tobacco” or “smoking tobacco product”, depending on its characteristics.

This report provides detailed analysis of the current regulatory framework in place in Romania for heated tobacco and herbal heated products, covering all policy areas from taxation and advertising to packaging and market access.

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