Get started

More results...

Filter by Content types

alerts LATEST ALERTS

Italy List of authorised herbal heated products updated ...
Egypt President’s adviser calls for increased tobacco fees and taxes ...
Moldova Standards approved for national tobacco traceability data storage ...
Pakistan Activists urge government to halt standards for nicotine pouches ...
India Odisha imposes statewide ban on tobacco and nicotine products ...
New York - United States State budget bill proposes 75% wholesale tax on nicotine pouches ...
Nebraska - United States Proposed shift from stick-based to price-based tax for heated tobacco ...
United States - Washington Nicotine pouches to be defined and taxed as tobacco products ...
World INC-5 to elect new chair and officers ...
Bosnia and Herzegovina Tobacco and vaping control law returns to National Assembly ...
Netherlands Maximum nicotine levels proposed for tobacco-free nicotine sticks ...
Denmark Updated lists of notified tobacco surrogates and other tobacco products ...
News analysis

PMI’s $37m Wilson investment signals confidence in US Iqos Iluma approval

Written by || 23rd October 2025 || News analysis | Heated tobacco | Major brands | Modern oral | GeographiesAsia Europe Kentucky North America North Carolina Philippines Russia United States

Philip Morris International (PMI) appears confident of approval to sell its Iqos Iluma heated tobacco device in the US within a short-term timeframe.

The company recently announced that it would invest around $37m into expanding its facility in Wilson, North Carolina. The new expansion would add a production line for Terea, which is the brand name PMI chose for Iqos Iluma heated tobacco sticks.

Unlock access

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
*
I'm already a subscriber

Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
*

Sign up to our newsletter

Stay up-to-date with key regulatory news and receive complimentary data on a regular basis.