Judit Bach
marketing director
Judit leads the global marketing strategy across products, brand, digital channels, and thought leadership.
With over 14 years’ experience in marketing, communications, and events, Judit has deep expertise in regulated, fast-moving consumer sectors, particularly nicotine and next-generation products. She drives go-to-market strategies, digital transformation initiatives, lead generation, and performance optimisation, ensuring marketing activity is closely aligned with commercial and product objectives.
Before joining us, Judit worked on the manufacturing and brand side of the e-cigarette industry in London, managing international product launches, trade shows, and integrated marketing campaigns across Europe and the US. She holds a degree in Advertising and Public Relations from Pompeu Fabra University and a Master’s in Events Management.
