Philip Morris International (PMI) reported a positive performance in the second quarter of the year, driven by a reacceleration of its heated tobacco device, Iqos, and the US offtake growth of its nicotine pouch brand, Zyn.
During the presentation of its results, PMI said Iqos delivered a strong performance, with heated tobacco unit (HTU) adjusted in-market sales (IMS) growth accelerating to 11.4% in the second quarter. Zyn’s US consumer offtake growth significantly accelerated, reaching 26% in the second quarter and 36% in June, thanks to improved in-store availability. Internationally, nicotine pouch volumes increased in the second quarter by 65% and almost tripled outside the Nordics.
