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News analysis

Advances in age-verification and age-gating technologies could save the day

Written by || 11th July 2025 || News analysis | Flavours | Health and science | Heated tobacco | Herbal heated products | Major brands | Modern oral | Regulation and legislation | Technology and innovation | US federal regulation | GeographiesEurope Ireland North America United Kingdom United States World

Although they may not be able to fully solve the issue, advanced age-verification and age-gating technologies could contribute significantly to managing the balance between flavoured alternative nicotine products becoming an increasingly popular smoking-cessation tool for adult consumers and the potential attractiveness of these products to under-age users.

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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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