Are flavours in pouches set to be the next battleground for tobacco alternatives?

Flavours in nicotine pouches could become the next big issue for tobacco alternatives, following a similar route to e-liquid flavours, experts say.

The growing nicotine pouch market is attracting a number of producers and the range of flavours available is starting to grow. Now there is worry that they could become an attraction to young people – or be perceived as such by regulators.

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