China: oral tobacco and nicotine pouch regulation, August 2024

The regulatory landscape for oral tobacco products and nicotine pouches in China presents a mixed picture. Oral tobacco products like chewing tobacco and snus are already under a national regulatory framework, but growing health concerns are expected to drive stricter controls by Chinese authorities. Despite their current lack of guidelines, nicotine pouches are likely to face stricter monitoring in the future.

This report offers analysis of the current regulatory framework in place for oral tobacco and nicotine pouches, covering all policy areas from taxation and notification to advertising and retail channels.

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