The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market…
TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this research….
This report seeks to understand current and potential IQOS users’ profiles and preferences by comparing survey results from Canada and the US…
In our latest look at Canada we focus on Quebec, where the e-cig industry is subject to strict regulations. There is no country-wide regulation as yet, but this looks set to change with Bill S-5…
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