High smoking rates and a strict regulated e-cigarette sector may be principal driving forces behind heated tobacco’s success in Poland. This report offers an overview of the country’s heated tobacco market…
Almost a third of Czechs smoke, and with continuous declining smoking rates the national heated tobacco market has huge potential…
With more than a third of its population being smokers, Serba is one of the most attractive European markets for heated tobacco…
Romania is among the European countries with the highest penetration of heated tobacco, making it a very important sales and distribution point for the two active brands in the market: IQOS and Glo…
TobaccoIntelligence conducted a consumer survey in July 2020 in Greece in order to study heated tobacco users’ preferences, brand prevalence, and the channels where these products are popular…
TobaccoIntelligence conducted a survey, with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for doing so…
This report explores Slovakia’s heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share…
This report covers the US role as a modern oral tobacco product player, examining snus, tobacco-free nicotine pouches and all-free products…
Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter…
The Scandinavian market for modern oral tobacco is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the lead…
This report offers an overview of the current heated tobacco market in Japan, covering the top brands and devices, as well as prices and distribution…
Due to the success of heated tobacco products in Japan and South Korea, there are many compatible products available. TobaccoIntelligence had a look into the available compatible hardware devices and consumables…
By modern oral products, we mean snus, tobacco-free snus and “all free” – tobacco and nicotine-free products. TobaccoIntelligence analysed the online channel in the EU in terms of product and brand availability, popular flavours and nicotine content…
TobaccoIntelligence conducted a brief survey on heated tobacco users in Italy in order to gain an overall impression of the market…
This graphic-led report from TobaccoIntelligence provides an easy-to-grasp overview of the heated tobacco markets in Japan, South Korea, Russia, Italy and Germany – and an assessments of prospects for the US market…
TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about the future…
The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market…
Heated tobacco is currently not regulated in Russia. However, heated tobacco sticks and hardware are subject to excise duty. This report provides a comprehensive overview of the current heated tobacco market in Russia…
TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this research….
In our in-depth look at the heated tobacco market in Switzerland, we look at the brands available, pricing, regulation and taxation and what the future may hold…
TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold…
This report seeks to understand current and potential IQOS users’ profiles and preferences by comparing survey results from Canada and the US…
This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and prices…
Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change…
Around 70% of French tobacconists offer vaping products; TobaccoIntelligence believes the channel generates around 15-20% of all vape sales in France. The market is growing; we found out how and why…
In the growing Italian heated tobacco market two big brands are vying for shelf-space: IQOS and Glo…
In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel…
Our in-depth report finds a Russian e-cigarette market in a state of stagnation, with little change in the number of vapers and a fall in the number of vape stores, while PMI and BAT find a market for their heated tobacco products…
In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping…
In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer detail…
In our latest look at the Russian market, we aim to track the change within the offline and online mainstream retail and physical and online vape stores channels…
What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide….
The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation…
Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB users…
In this in-depth market report, we examine closely the results of a survey conducted by TobaccoIntelligence into the habits and opinions of heated tobacco (HnB) users in a growing and competitive South Korean market…
After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS, Glo and iFuse all in the market…
In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour market…
Heated tobacco is grabbing headlines, but what else will it seize? We examine a number of market and regulatory scenarios with greatly differing outcomes for both heat-not-burn products and e-cigarettes…
Japan has been at the forefront of the growing heated tobacco market, and in this report ECigIntelligence looks at the marketing conditions and compares the leading brands…
Two heated tobacco brands have been launched in Russia by Big Tobacco: IQOS from PMI and BAT’s Glo. And all the signs are that the products are gradually gaining in interest and popularity in one of the world’s largest tobacco markets…
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as those still vaping are paying more…
In our latest look at Canada we focus on Quebec, where the e-cig industry is subject to strict regulations. There is no country-wide regulation as yet, but this looks set to change with Bill S-5…
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets consumables…
Market growth for e-cigarette products peaked in Ukraine last year; our latest report details the state of an unregulated market in a phase of stability or light growth…
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids….
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?…
Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites….
Our survey of the vaping market in Israel finds little optimism among the cluster of small businesses operating in a country where smoking is on the rise again…
The effects of taxation on Russia’s e-cig market are likely to include price rises, decreased production of e-liquids with nicotine by larger manufacturers, and growth of the black market…
Beset by mass closures of vape stores and sceptical public opinion, the Spanish e-cigarette market finally appears to be growing again….
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