Heated tobacco was first introduced in the Czech Republic in 2017 by Philip Morris International (PMI) with its Iqos device. Since then, the category has seen a stable increase in the market size and usage rate. One of the reasons for why heated tobacco and other tobacco alternatives have been increasing in popularity in the country is the affordability of the devices and consumables compared with traditional tobacco.
This report offers a detailed overview of the heated tobacco market in the Czech Republic, covering everything from market size and brands, to compatible products and pricing
