Some European Union member states view nicotine pouches as an emerging threat to public health, especially for young people. Consequently, they are bringing these products under new or more stringent tobacco regulations.
Iceland aims to restrict nicotine pouches through flavourings, labels and online sales, whereas Spain plans to treat them as tobacco products and impose severe restrictions, such as a flavour ban and a nicotine concentration limit of 0.99 mg per pouch – which would constitute a de facto ban. France has banned them completely.
The EU views pouches as high risk and is preparing possible joint regulations. All these moves point in the same direction: reducing the attractiveness and availability of nicotine pouches, especially among young people, by including them in tobacco control policies.
