Haypp Group, an e-commerce player specialising in nicotine pouches and snus, reported strong performance in 2024, with triple-digit growth in nicotine pouch volume in the UK.
During the presentation of its results, the company said nicotine pouch volumes increased by 42% over the year, with a 37% rise in the last quarter compared to the same period in 2023. Nicotine pouches accounted for 62% of the company’s total volume.
