This short report provides an overview of the heated tobacco market in the third quarter of 2025, highlighting the latest developments in devices, consumables, flavours, and brand expansions identified through this quarter’s update of our heated tobacco pricing tracker. All insights and data presented have been drawn directly from the tracker to capture the most up-to-date market movements and brand strategies across key geographies.
Written by Ana Liz Molina || 5th November 2025 || Heated tobacco market reports , Market reports | Heated tobacco | Marketing and retailing | Asia Bulgaria Colombia Czech Republic Europe Germany Greece Indonesia Italy Japan Latvia Lebanon Lithuania Moldova Philippines Poland Portugal Romania Russia Serbia Slovakia South America Switzerland Ukraine
Ana Liz Molina
Market analyst
Ana Liz has a degree in International Relations and a Master’s in Marketing and Market Research from the University of Valencia. She has previously worked as a consultant and analyst in the real estate sector in Central America.
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