Oral tobacco products are highly popular in India in the form of pan masala and gutka, but face restrictions in being classified as food products, in which tobacco is a banned ingredient at the federal level. Meanwhile, nicotine pouches are in a legislative grey area, considered to be banned under the same legislation that applies to e-cigarettes or under the restrictions applied on nicotine as a food ingredient.
The report provides detailed analysis of India’s current regulatory framework for oral tobacco and nicotine pouches, covering all policy areas from market access and taxation to advertising and packaging requirements.
