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Heated tobacco market reports

Italy: the heated tobacco market – consumer survey report, February 2025

Written by || 17th February 2025 || Heated tobacco market reports , Market reports | Flavours | Heated tobacco | Herbal heated products | Major brands | Market sizes | Pricing | Tobacco-free | GeographiesEurope Italy

The Italian heated tobacco market has been leading in the European market since 2015 and is the biggest market by value in the continent.

This report presents the findings from a consumer survey TobaccoIntelligence conducted in Italy from July to August 2024, gathering insights about user preferences, brand prevalence, consumption habits, and cross-usage with other nicotine products.

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Lola Gasull

Market analyst
Lola, who is from Barcelona, pursued a double degree in Law and Economics at Pompeu Fabra University. Her academic journey has equipped her with a solid foundation in legal and economic principles, providing her with a rounded perspective on business dynamics. With a background in finance, sales analysis and forecasting, Lola brings a diverse skill set to the table.

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