Japan Tobacco International (JTI) reported a solid performance in the first half of 2025, boosted by the ongoing growth of its heated tobacco segment as well as the contribution of Vector Group, acquired last year.
In Japan, the company launched its new device, Ploom Aura, in late May and achieved 13.6% of the heated tobacco segment share in the second quarter. During the presentation of its financial results, JTI said it is planning to gradually roll out Ploom Aura in overseas markets.
