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News analysis

JTI sees accelerating RRP growth with new Ploom Aura and Evo sticks in Japan

Written by || 31st October 2025 || News analysis | Financial results | Heated tobacco | Major brands | GeographiesAsia Japan Philippines Taiwan

Japan Tobacco International (JTI) delivered good results for the year to date, with reduced-risk product (RRP) volume growth accelerating each quarter, driven by share gains in Ploom heated tobacco markets, particularly in Japan, where the new Ploom Aura and Evo premium sticks were launched.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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