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Italy List of authorised herbal heated products updated ...
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News analysis

JTI’s growth driven by Vector Group deal and expansion in reduced-risk products

Written by || 14th February 2025 || News analysis | Financial results | Heated tobacco | Major brands | Market sizes | Modern oral | GeographiesAsia Europe Italy Japan Philippines Taiwan Turkey United Kingdom

Japan Tobacco International (JTI) has reported its full-year and fourth-quarter financial results for 2024, highlighting steady progress toward its 2028 reduced-risk product (RRP) ambitions.

JTI reported growth in its heated tobacco segment across all markets, reaching a 12.6% share in Japan – the world’s largest heated tobacco market – by the fourth quarter. JTI’s strong performance was further bolstered by its $2.4bn (JPY351bn) acquisition of Vector Group last year.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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