Italy is one of the leading heated tobacco – or heat-not-burn (HnB) – markets in the world, occupying 15% of the total tobacco market share. According to TobaccoIntelligence’s database, this makes it fifth in terms of the highest HnB market share. Due to the importance of the Italian market, we carried out a consumer survey during the third quarter of 2021 in order to study the consumption and behavioural patterns of heated tobacco users in the country. This report presents the survey’s most important findings.
Written by Lucas Tremlett || 7th January 2022 || Heated tobacco market reports , Market reports | Heated tobacco | 
Europe Italy
