Nicotine alternatives were hit with bans in 2024, but markets continued to grow

The year that was 2024 saw the start of an inevitable regulatory pushback against increasing sales of nicotine alternatives.

Multiple countries continued to implement flavour bans on heated tobacco. This was led by European Union member nations, where such actions were really an attempt to catch up and implement long-delayed regulations. This will inevitably continue to have a spillover effect into the rest of the world.

Unlock access

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*