Tobacco-free nicotine pouches are not allowed on the Norwegian market unless approved, and no products have been approved so far. If a tobacco-free nicotine pouch product were approved, it would fall under the classification of “tobacco substitute”.
A pouch product called “helhvit snus” or “all-white snus” is sold in Norway. It is similar to the tobacco-free nicotine pouches found in other European countries; however, in Norway, a small amount of tobacco is added to these pouches in order for them to be considered a tobacco product.
This market snapshot offers an overview of the nicotine pouch market in Norway, covering retail channels, pricing and product characteristics.
