Philippines: nicotine pouch market overview, June 2025

The consumption of tobacco products in the Philippines is highly concentrated in male users.

Japan Tobacco International (JTI) and Philip Morris International (PMI) have manufacturing facilities in the Philippines. These two companies account for almost all the licit cigarette sales in the country.

The regulatory framework for snus and nicotine pouches in the Philippines is more lenient than for other types of oral tobacco.

This short report provides an overview of the nicotine pouch market in the Philippines, covering form factors such a flavours, prices and brands.

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