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News analysis

PMI puts its new Bonds heat-not-burn system to the test in the Philippines

Written by || 23rd November 2022 || News analysis | Heated tobacco | Major brands | GeographiesAsia Philippines

Philip Morris International (PMI) has launched its latest heat-not-burn tobacco-heating system, Bonds by Iqos, along with its compatible tobacco sticks, Blends, using the Philippines as a pilot market.

The initial launch in the Philippines suggests both the device and the sticks will be given a lower overall price point.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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