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News analysis

PMI sees strong growth from Zyn and Iqos as it weathers impact of EU flavour ban

Written by || 24th April 2025 || News analysis | Financial results | Flavours | Heated tobacco | Major brands | Modern oral | GeographiesAfrica Asia Bulgaria Colorado Europe Germany Greece Hungary Indonesia Italy Japan Kentucky Mexico Middle East North America Pakistan Poland Serbia Slovakia South Africa South Korea Spain Texas United Kingdom United States

Philip Morris International (PMI) saw a positive start to the year, fuelled by the strong volume momentum of its nicotine pouch brand, Zyn, and heated tobacco device, Iqos. These brands drove growth in Japan and Europe, despite the effects of the EU characterising flavour ban being reflected in the year-on-year comparison.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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