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News analysis

PMI’s smoke-free products well on way to becoming majority share of its total sales

Written by || 23rd October 2024 || News analysis | Financial results | Flavours | Heated tobacco | Major brands | Market sizes | Modern oral |

Philip Morris International (PMI) highlighted the performance of its smoke-free products during its third-quarter results presentation.

Smoke-free products are continuing to grow towards becoming the majority of the company’s sales. The category grew by 1.9 percentage points in terms of total net revenue to reach 38% of the total and 2.2 percentage points in terms of gross profit to reach 40% during the quarter.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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