Reduced-nicotine policies more effective if flavoured vapes stay, suggests US study

Banning popular flavours to discourage youth vaping may jeopardise efforts to curb smoking rates in adults at risk.

Researchers at the University of Vermont, Brown University and Johns Hopkins University found that smokers of cigarettes with reduced nicotine content consumed fewer cigarettes per day when they had access to vapes in their preferred flavours, resulting in a significant enhancement of nicotine-reduction policies addressed to these population groups in particular.

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