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alerts LATEST ALERTS

Italy List of authorised herbal heated products updated ...
Egypt President’s adviser calls for increased tobacco fees and taxes ...
Moldova Standards approved for national tobacco traceability data storage ...
Pakistan Activists urge government to halt standards for nicotine pouches ...
India Odisha imposes statewide ban on tobacco and nicotine products ...
New York - United States State budget bill proposes 75% wholesale tax on nicotine pouches ...
Nebraska - United States Proposed shift from stick-based to price-based tax for heated tobacco ...
United States - Washington Nicotine pouches to be defined and taxed as tobacco products ...
World INC-5 to elect new chair and officers ...
Bosnia and Herzegovina Tobacco and vaping control law returns to National Assembly ...
Netherlands Maximum nicotine levels proposed for tobacco-free nicotine sticks ...
Denmark Updated lists of notified tobacco surrogates and other tobacco products ...
News analysis

Reduced-risk products lead Big Tobacco gains as traditional tobacco sales falter

Written by || 13th August 2025 || News analysis | Financial results | Heated tobacco | Major brands | Modern oral | Snus | GeographiesAfrica Asia Europe Japan Mexico Middle East North America Pakistan Poland South Africa Sweden United Kingdom United States

The modern oral segment took centre stage in Big Tobacco’s second-quarter earnings, driving growth for several companies despite broader declines in traditional categories.

We compare the latest results from Philip Morris International, British American Tobacco, Altria, Haypp Group and Japan Tobacco International to look at the overall trend for reduced-risk products.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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