Currently, the Indian market is dominated by local oral tobacco products (such as gutka or pan masala) while smoking products usage, such as cigarettes, have a lower prevalence than in other nations. The government passed an ordinance in 2019 imposing a total nationwide prohibition on the production, sale, import, export, assembly, distribution, advertising and online trade in all electronic nicotine delivery systems (ENDS), which includes heated tobacco products.
This report provides a detailed overview of the current regulatory framework in place for heated tobacco, oral tobacco and nicotine pouches, covering all aspects of law from product and labelling restrictions to advertising, taxation and notification.
