Projections for the heated tobacco market in Romania in 2025 estimate continued growth with the heated tobacco user population expected to increase by 12% by the end of 2025.
To further explore user preferences, brand prevalence, consumption habits, and cross-usage with other nicotine products, TobaccoIntelligence conducted a consumer survey in Romania in August 2024, gathering responses from 507 respondents, providing a nationally representative coverage. All survey respondents are current regular heated tobacco users, which is defined as someone who uses heated tobacco products at least once a week.
