South Africa is a country with several options for nicotine consumption. The country has a 23% smoking rate, with socially driven hookah use, snuff consumption rooted in cultural practices, and a growing e-cigarette market.
An analysis of product affordability shows that Velo and Zyn nicotine pouches have a competitive price compared to related nicotine products, while all other brands are more expensive than traditional tobacco products like cigarettes or snuff.
This market snapshot offers an overview of the nicotine pouch market in South Africa, covering retail channels, pricing and product characteristics.
