Spotlight on Big Tobacco’s smoke-free shift: betting on the future with vaping

In tobacco companies’ quest to transform themselves into smoke-free businesses, British American Tobacco stands out for its early and large-scale focus on vaping. This is part two of our four-part series on Big Tobacco’s strategies for novel nicotine products.

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We share insights with professionals we’re in contact with. Let us know a bit about your interest.

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