The global heated tobacco market continues to be dominated by Iqos, part of Philip Morris International (PMI)’s ambition to become a smoke-free company. However, PMI’s competitors are working hard to catch up, as new regulations for their products are looming. In part three of this four-part series, we look at Big Tobacco’s strategies for next-generation products (NGPs).
Written by TobaccoIntelligence || 26th May 2025 || News analysis | Financial results | Heated tobacco | Major brands | Market sizes | Modern oral | Politics & policy | Regulation and legislation | Tax | 
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