There is a long-standing history of oral tobacco use in Thailand, where products like “betel quid chewing” have been part of the local nicotine landscape for decades, especially among elders in rural areas.
Nicotine pouches have been present in the country since 2021, are regulated under the general tobacco control framework (Tobacco Products Control Act).
The short report provides an overview of the nicotine pouch market in Thailand, covering form factors such a flavours, prices and brands.
