Nicotine pouch markets in the Middle East are still in the early stages of development and there is no wide presence of brands or products across the analysed region. However, product awareness is rapidly increasing, boosted by the efforts from Saudi Arabia’s government to place nicotine pouches as the leading tobacco replacement product, which could set a trend in the region.
This report covers eight countries – Saudi Arabia, the United Arab Emirates (UAE), Bahrain, Qatar, Kuwait, Lebanon, Israel and Jordan – analysing their regulatory and market status for nicotine pouches.
