Throughout October 2024, TobaccoIntelligence carried out a consumer survey in the UK targeting current regular nicotine pouch and/or e-cigarette users. Data was collected via a third-party consumer panel provider, and demographic quotas were set for the data collection.
This report presents the main findings from our 2024 survey and sheds some light on the main consumption characteristics and patterns of use of respondents. Some results will be compared to our 2022 survey in the UK with comparable methodology, where we collected answers from 160 regular nicotine pouch users.
