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Market reports

US: the nicotine pouch market – consumer survey report, March 2025

Written by || 26th March 2025 || Market reports , Nicotine pouches market reports | Flavours | Major brands | Market sizes | Marketing and retailing | Modern oral | GeographiesNorth America United States

Throughout October 2024, TobaccoIntelligence carried out a consumer survey in the US targeting current regular nicotine pouch and/or e-cigarette users. Data was collected via a third-party consumer panel provider, and demographic quotas were set for the data collection.

This report presents the main findings from our 2024 survey and sheds some light on the main consumption characteristics and patterns of use among respondents. Comparisons with our 2022 US consumer survey results are made when possible.

 

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
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