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News analysis

Altria advances its smoke-free portfolio with new On! Plus and Ploom progress

Written by || 31st October 2025 || News analysis | Financial results | Heated tobacco | Major brands | Modern oral | GeographiesNorth America United States

Altria advanced its smoke-free portfolio in the third quarter of 2025, following the US launch of its new nicotine pouch brand, On! Plus, and regulatory progress for its Ploom heated tobacco product.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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