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News analysis

Altria goes into partnership with JTI to tackle US heated tobacco market

Written by || 27th October 2022 || News analysis | Heated tobacco | GeographiesAsia Japan North America United States

Altria has announced a strategic partnership with JT Group in a move to expand its heated tobacco portfolio. The two tobacco giants will jointly establish Horizon Innovations LLC, which will be responsible for US marketing and commercialisation of heated tobacco stick products owned and developed by either company.

The announcement follows hard on the heels of a $2.7bn agreement between Altria and Philip Morris International (PMI) on exclusive rights to sell Iqos heated tobacco products in the US.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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