Altria unveils new products and new goals for its US smoke-free portfolio

Altria will launch two new smoke-free products, a heated tobacco capsule called Swic and a new addition to its existing nicotine pouch brand, On! Plus, in a move to address a broader range of consumers and is actively considering international expansion.

The tobacco giant said that both products are in development, and it has not yet filed pre-market tobacco product applications (PMTAs) with the US Food and Drug Administration (FDA) for them.

Unlock access

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*