Nicotine pouches have scaled up their presence across some retail channels in Austria during the past years. There is a limited online market, and the current lack of clear regulation across the country has helped the product to expand its offline footprint.
During 2024, some regions have limited the sale of nicotine pouches to adults aged 18 and over. In January 2024, the Ministry of Health told TobaccoIntelligence that comprehensive regulations for nicotine pouches are planned for the next amendment to the Tobacco and Non-Smoker Protection Act.
This market snapshot offers an overview of the nicotine pouch market in Austria, covering retail channels, pricing and product characteristics.
