New research shines a little light on how Japanese consumers are reacting to iQOS, and how HnB products compare with both combustibles and e-cigarettes on the crucial question of nicotine delivery….
Author: Marc Beishon
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PMI rejects researchers’ claim that HnB is ‘smoke by any other name’
Written by Marc Beishon | 6th June 2017 | News analysis
PMI has responded forcefully after a Swiss research team claimed its iQOS heat-not-burn system released “the same harmful constituents of conventional cigarette smoke”…